Confused by All the Special “Niche” Online Dating Sites?

ConfusedWell, if you are confused, no one could blame you, since it seems there are dating sites for just about every “niche” under the sun. These sites say they specialize in matching individuals that share some overriding common characteristic or interest: Gay (and separately “Lesbian”), Millionaire, “Sugar Daddies” (although maybe that one should go with “Millionaires), Christian (and I’m sure there’s one for “Atheists”), Single Parents, etc. etc. etc.

I think you get the idea —there’s unlimited ways to slice the dating “pie”. Of course you can always go with the big, monster online sites like Match, eHarmony, Plenty of Fish, even Tinder, but they’ve got their own problems, so maybe you’re considering going “niche ” i.e. targeted.

Below I’ll share just a few niche players that seem to be relatively established, just to give you the idea. Then I’ll add a couple newbies that stretch the envelope, so to speak, and prove that there are people trying to connect people with almost any interest.

And then, we’ll give you our take at Asian Western Love on whether you should even wade into the “online dating scene,” using a large or small site. Or maybe consider matchmaking as the better alternative way to find your “Right One.”

Millionaire Match  ( — All right! Here’s where you can find those rich partners who will make all your dreams come true…well maybe, if they’re not a sociopath and if they didn’t lie on their financial profile.

Disabled/Handicapped ( — This is actually a kind of nice site for those that want a partner that shares a disability with them. Of course, there’s nothing to say that they couldn’t find willing partners on the more general sites, who are happy to overlook whatever disability they have.

Geeks  (  — Guess this proves there’s someone for everyone. Who knows? When they get meet, maybe they can share a gigabyte together. I know. Bad joke.

OK, those are pretty tame, but now to stretch the envelope here are two sites that, again, prove there’s something for everyone.

Extramarital/Cheaters  ( Have no idea if there really is an “Ashley Madison,” but if you’re planning to cheat on your spouse, this appears to be the place to go. They’ve been around some time, so they are apparently successful and must be a good number of unfaithful husbands and wives out there.

Marijuana Smokers ( This is a new site and coincides with the pressure for legalizing Marijuana that’s  sweeping across the U.S. Wonder if it’s important to know/like more about your potential partner than they just like to smoke grass and sit around stoned all day? Guess that would cut down on domestic arguments, but two people with the munchies all the time might just blow the grocery budget.

So what do we at Asian Western Love think about the niche AND general online dating sites? Well, surprise, surprise. We think using any of them, or any ONLINE approach is a risky, time-wasting effort. We believe that you stand to gain more, have no risk by using a reputable MATCHMAKER. People-to-people drive the process of finding your life partner, not computer touch screens or keyboards. We can help you.

Please follow us on Twitter  @AsianWesternLov



Online Dating Giants Spending More and More on Advertising — What Does It Mean?

Media sources report the two biggest online dating players, Match and eHarmony are cranking up their media advertising in 2014.



According to media tracking service, iSpot, through May 31, the online dating industry has spent more than $214 million on national TV spots in 2014, dramatically more than the $241 million for the full year in 2013. Of the 2014 total, the top five brands account for nearly 95% of total spending.

And of that greatly increased TV advertising spending, two brands, Match and eHarmony, together spent $130 million or over 60% of the industry TV spending in just the first five months of 2014.

So we have increasing total industry spending and giant increases in TV for the two leading players.

What can it mean?

1. Online dating is a large and, evidently, continually growing industry.

2. The top five online dating brands want to capture some of that growing customer audience.

3. Match and eHarmony each want to maintain a strong competitive position versus the other.

What it also means:

Online dating has some characteristics that are almost a bit like a scam. With claimed “member” totals infiltrated by scammers and inflated by counting those who have left the sites and “gone missing” and are inactive, online marketers need to continually attract new users to replace those lost from their proverbial “leaky bucket.”

That’s why many who have tried online dating to find a meaningful, long term relationship feel they are being emotionally churned about without any real progress toward their goal. Of course, from the industry perspective it’s all good, because each one of those people counts as a MEMBER!

And that folks is why the industry HAS to keep aggressively marketing its services. They need the NUMBERS, when it comes to member counts. Not successful relationships, not satisfied members, but large and increasing member totals … and those are increased by marketing and one of the most successful marketing tools is television advertising!

So there you have it. Big brands in online dating advertise a lot to keep their member totals up. And as their member databases grow, don’t you feel better about finding your special someone among them? I didn’t think so.

There’s got to be a better way ….and there is.

Stay tuned and please follow us on Twitter: @AsianWesternLov